When to call it quits on a campaign.
Taking a Loss Again and Again… and Again?
It’s no secret that as an affiliate marketer, you need to risk money to make money. There’s just no other way. Test and see what sticks, that’s pretty much all there is to it concept-wise.
In theory, you could even sell used toothpicks if you spend lots of time and money in order to find people who would actually be willing to buy something like that. And since we’re looking at 10 figures when it comes to the number of Internet users, you’re bound to find at least one demographic that converts.
But Is Every Campaign Worth It?
Of course not! Yes, you could even sell used toothpicks if you were to test and test until you find people who are willing to buy them but we’re talking about so few potential customers and so much hassle that it just wouldn’t be worth it.
The time required to turn such a campaign into something profitable is always better spent working on campaigns with potential which can actually be scaled. But if you’re interested in becoming a professional time waster sure, go for it.
What If I’m Not Bill Gates?
Leaving campaigns which don’t have any potential whatsoever aside, there are lots which do have potential but are extremely “tricky”. In other words, campaigns which are definitely scalable but which practically devour a small budget just like that.
Just how much can you afford to pay for data? If you get carried away, there’s always the risk of being stuck with an “almost there” campaign and a depleted budget. You need to be realistic, painfully realistic. Your financial situation is what it is, end of story. Once you have more money to work with, you can afford to play the game on a different level but for now, focus on making the most out of your current situation.
Where Do You Draw the Line?
As an affiliate marketer, you need to know when to say no and move on. Analyze the data you have at your disposal and rationally determine if tweaking the campaign is worth it or not.
Let the numbers do all of the talking and based on your financial situation, decide what the best approach is. Don’t let your ego get the best of you and don’t take the “test, test and test some more ‘till something sticks” concept too far. Seriously, don’t!
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